From kls Thu Dec 19 03:06:33 1996 Newsgroups: sci.aeronautics.airliners Path: bounce-back Date: 19 Dec 96 03:06:33 From: kls@ohare.Chicago.COM (Karl Swartz) Subject: Re: ATR-72's and Airbuses References: Message-ID: Approved: kls@ohare.Chicago.COM Sender: kls@ohare.Chicago.COM Organization: Chicago Software Works, Menlo Park, California >if a product rating 5/10 (a pass) can sell without competition to >bring the orders (and money) in, then why bother building something a >lot better. Why not save the 10/10 product to a later date when the >5/10 product becomes outdated and when the market wants something better? Marketing 101 -- better to obsolete your own product than to let someone else do the job for you. The 757 was so good, it killed the 727 earlier than might otherwise have happened, and there was no real competetive threat forcing Boeing to build the 757. -- Karl Swartz |Home kls@chicago.com |Work kls@netapp.com |WWW http://www.chicago.com/~kls/ Moderator of sci.aeronautics.airliners -- Unix/network work pays the bills