Re: Unusual/Airbus TV Ad?

Date:         28 Dec 96 14:20:07 
From:         Bob Mann <>
Organization: R.W. Mann & Company, Inc.
References:   1 2
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The Boeing institutional/image campaign began after the Gulf War, when
air travel was at a very low level.  The reasoning behind Boeing's
emphasis of its family of aircraft is that -- it has a coherent plan and
deliverable range of aircraft.  Neither McD (had) nor Airbus have this,
though the latter has achieved some recent success in filling the gaps.
Bob Mann
R.W. Mann & Company, Inc.