Re: ATR-72's and Airbuses

Date:         19 Dec 96 03:06:33 
From:         kls@ohare.Chicago.COM (Karl Swartz)
Organization: Chicago Software Works, Menlo Park, California
References:   1 2 3 4 5 6 7
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>if a product rating 5/10 (a pass) can sell without competition to
>bring the orders (and money) in, then why bother building something a
>lot better.  Why not save the 10/10 product to a later date when the
>5/10 product becomes outdated and when the market wants something better?

Marketing 101 -- better to obsolete your own product than to let
someone else do the job for you.  The 757 was so good, it killed
the 727 earlier than might otherwise have happened, and there was
no real competetive threat forcing Boeing to build the 757.

--
Karl Swartz	|Home	kls@chicago.com
		|Work	kls@netapp.com
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Moderator of sci.aeronautics.airliners -- Unix/network work pays the bills